A couple days ago Google made an announcement of their latest product, Google Duplex. It's an AI assistant that calls local businesses and makes appointments and reservations for people.
I recorded my reaction and thoughts to this announcement and the product.
Some key talking points:air2:55 - Phone calls help people get things done3:14 - 60% of small businesses don't have online booking system3:18 - Businesses rely on phone calls
Neil Patel also put out a really interesting article today - Call Tracking Analytics: The Ultimate Guide to Tracking Offline Calls With Online Data
Neil actually mentions a lot of super interesting data in the article that support the rise of phone calls.
Here's some excepts and links:
This case study by the experts at Wordstream walks you through the importance of tracking all your different conversion events including web forms, live chats, phone calls, and texts.
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Download for freeHere's how you can verify call extension phone numbers in Google Adwords.
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