A couple days ago Google made an announcement of their latest product, Google Duplex. It's an AI assistant that calls local businesses and makes appointments and reservations for people.
I recorded my reaction and thoughts to this announcement and the product.
Some key talking points:air2:55 - Phone calls help people get things done3:14 - 60% of small businesses don't have online booking system3:18 - Businesses rely on phone calls
Neil Patel also put out a really interesting article today - Call Tracking Analytics: The Ultimate Guide to Tracking Offline Calls With Online Data
Neil actually mentions a lot of super interesting data in the article that support the rise of phone calls.
Here's some excepts and links:
This sales script has been used in thousands of calls to get agency clients that pay per lead.
Download for freeThis case study goes over how a power agency user of PhoneWagon is able to project volume for his clients and pass along that insight to his clients to help them know when they should add more staff.
Download for freeBeing consistent is something that will translate from your personal life and into your business life (and vice versa).
Continue readingHow Zack Bowlby of ROI Amplified uses reverse IP lookup to determine if his content is effective.
Continue reading