CallRail is one of the leading call tracking software providers for marketers.Like many other call tracking software providers, CallRail offers all the key features needed for tracking inbound phone calls from marketing campaigns. And they have call analytics, dynamic number insertion with keyword-level tracking, call routing, IVR functionality, inbound and outbound calling and messaging, call recording, and integrations with Google Adwords, CRM platforms like Salesforce, Google Analytics, and WordPress. With all of this, CallRail has become a key player in the call tracking software industry. However, it is better suited for larger enterprises.CallRail's product and business model is suited for larger enterprises and mid-market companies. Even though CallRail is cheaper than some call tracking providers like Invoca, Callsource, Marchex, and Dialogtech, it's still more costly than other call tracking software providers that offer the same features (like whatconverts, callfire, calltrackingmetrics, etc.). And it's hard to use, especially if you are the type of person used to getting a little bit of support and training when starting to use a new system.In this post, we’ll go into the details of what CallRail offers, why it might not be the right fit for your business or agency, and what agencies and small businesses can use instead.
CallRail starts at $45/month, but that only includes some phone numbers, text messages, and minutes. Advanced features like advanced call flows, premium integrations (including the most popular CRM Salesforce and marketing automation platform Marketo), and white-label are locked behind higher-priced add-ons.If you want to communicate with your customers with phone calls and text messages, you have to purchase their Lead Center licenses. This is an extra $30/user/month on top of the call tracking plan you are also required to purchase.If your business has just 10 employees and you use Salesforce and call flows, CallRail will most likely cost more than $500/month. That's if you use just 25 numbers and 2,500 minutes per month. If you have a call center or team doing sales calls, using a predictive dialer, or have a callback widget on your website, your volume (and therefore costs) are going to be significantly higher. Probably multiple thousands of dollars per month. Yikes.For a small business, you probably don’t want to spend so much money on your call tracking software every month as the costs can quickly add up, especially as your usage increases, and you have to pay their expensive overage rates of $0.04 - $0.05 per minute.There are plenty of CallRail alternatives that are much more cost-effective for businesses to use and easier to adopt. After all, you’re not just looking for a laundry list of features. You want a service that works that your team likes to use, and that provides a high level of customer support from real humans. Speaking of which…
CallRail is a product that was launched nearly a decade ago. When companies use an outdated user interface and aesthetics of the early 2000s web products, it slows down their customers from getting work done fast.
For modern businesses, key features like CRM integrations, advanced call flows, and real-time customer support are much needed. With CallRail, they lock all these features behind expensive add-ons. If you want to use CallRail for more than an analytics platform, which is how they market themselves, you have to purchase multiple plans, including $30/user/month just to make and receive calls and texts with your customers.
Due to its size, CallRail's customer support team is unable to support all of its customers effectively. Based on publicly available reviews and social media posts, their support team is not as responsive as customers would like. Also, there is no option for 24/7 support. Here are some examples of how customers feel about CallRail’s support:
If you’re looking for a CallRail alternative, look no further than PhoneWagon. PhoneWagon is a modern business phone system that tracks calls and texts from marketing efforts. It allows your entire team to communicate with customers from a shared inbox on any device. Built specifically for small businesses, mid-market businesses, and agencies, PhoneWagon has become a leader in the call tracking software and business phone system market. Simply put, PhoneWagon has similar features as CallRail, but with a modern user experience and at a better price point.
PhoneWagon helps marketers and businesses focused on lead generation with attribution and includes a modern VoIP business phone system that includes calling and SMS. Our all-in-one call tracking software and business phone system enables any business or contact center to track incoming calls and texts from marketing campaigns, improve conversion rates, and deliver a superior customer experience by knowing exactly which marketing channel the customer came from. Whether the lead found you through SEO, PPC, e-commerce, or an offline marketing campaign, sales teams will have valuable insight from our inbound call tracking into exactly what the call is about before they pick up the phone.To see how PhoneWagon compares to CallRail, below is a table comparing PhoneWagon and CallRail’s pricing and features.
Why should you use PhoneWagon instead of CallRail? We have many powerful features for call tracking software and a modern business phone system, including:1. Local and Toll-free numbers2. Coverage in the US, Canada, and internationally3. Crystal-clear audio quality4. PPC integrations with Google Ads and Microsoft Ads (Bing)5. Landing page integrations with Unbounce6. CRM integrations with Salesforce, HubSpot, and others7. Call recording, IVR, call flows, whisper & greeting messages8. Dynamic number insertion9. We built our own telephony platform from the ground up10. Offline marketing attribution with static phone numbers11. Conversation intelligence with online & offline customer journey in one conversation thread12. iOS and Android mobile apps13. Browser-based and desktop apps14. Shared phone numbers15. API, webhooks, and ZapierAlso, we have a product that customers absolutely love, and we’re constantly implementing customer feedback into the product. Check out our customer feedback log to see what we’re up to.
Don't just take our word for it. Check out this verified review on G2 from a customer that switched from CallRail to PhoneWagon.
Want to port your numbers from CallRail to PhoneWagon so you can keep the same phone numbers? Here’s how easy it is to port your number to PhoneWagon:1. Start by creating a PhoneWagon account.2. Fill out this 1-minute porting form.3. Tell us how you want your numbers configured using this spreadsheet.4. That’s it!Once you have filled these out, please email the completed forms to support@phonewagon.com, which will open a ticket and begin the process. We'll take it from there!A full break-down of exactly what happens can be found on our Porting Article here.
Ready to make the switch from CallRail? Start a free trial of PhoneWagon here.We’re also happy to answer any questions. Feel free to post your questions in the comments below. We read and respond to all comments or email us at support@phonewagon.com.PS - If you're an agency and you are looking for a proven outbound sales script that has closed hundreds of paying agency clients, click the image below and download the script. I've personally used it hundreds of times and it's the best one I've ever used.
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