WhatConverts is a popular call tracking software used by marketers to track inbound phone calls from marketing campaigns. The SaaS company is known for being easy to use and cheap. If pricing is important to you (and it should be), you might find yourself looking at WhatConverts as an alternative to CallRail, Retreaver, or CallTrackingMetrics, to help with call attribution and lead management.When you're first starting with call tracking to meet your business needs for lead tracking from marketing channels on various campaigns and landing pages, it might make sense to use WhatConverts because of its simple functionality and ease of use. As you start to grow and really dive into the metrics like conversion rate by marketing channel and high performing keywords on Google Adwords, you might notice some limitation for WhatConverts.
Ideally, you want a call tracking software system that can grow as your business grows. You will ultimately want to set up advanced call routing and respond to your sales leads from the same phone number they called or texted you from. Digital marketing only works if you can measure the return on your marketing efforts and optimize ad spend.Looking for a WhatConverts alternative? You’re not the only one.
Like most call tracking software systems, WhatConverts uses dynamic number insertion and tracked phone numbers to help report on inbound phone calls from marketing campaigns. They have integrations with Google Adwords, Google Analytics, popular CRM Salesforce, WordPress, Zapier, and others. They also track web forms to show you the path of the conversion like this: visitor searched "dentist Detroit mi" --> visit website --> filled out a form. If they decide to call instead of filling out a web form, the call will be tracked, and they can use call recording to make sure it was a good lead.
While there are some advantages to using WhatConverts for your business, there are alternatives available that are affordable and offer advanced features required for growing businesses.Due to a lack of features around telephony, contact center, ability to automate text messages for missed calls, no mobile app, and real-time reporting, WhatConverts isn’t a sustainable call tracking software option – especially if your business is growing and needs to communicate with your leads.For small businesses and marketing agencies, a product like PhoneWagon is a highly-rated alternative with thousands of happy users.
As a small business, you’ll need a call tracking software solution that can be used by your sales and customer support teams. For example, multiple people on your team need to text and call customers from the same phone number that the customer originally contacted you from. That’s not available through WhatConvert as they lack telephony and communication features.That’s why you need a call tracking software solution that has built-in calling and texting. With the right business phone system, you can enable multiple users to communicate with customers from the same phone line.
Marketing agencies need a reliable call tracking software solution that can scale as they add clients and ramp up ad spend for existing clients. Setting up automated text messages and responding to inbound calls and texts is critical to increasing conversion rates and improving return on ad spend.
If you’re looking for a WhatConverts alternative, look no further than PhoneWagon. PhoneWagon is a modern business phone system that tracks calls and texts from marketing effort. It allows your entire team to communicate with customers from a shared inbox on any device. PhoneWagon is truly all-in-one and has a user-friendly dashboard that is easy to learn and easy to use. Whether you are managing ad spend on PPC campaigns, FB ads, other social media ads, or e-commerce, PhoneWagon has the highest user reviews for growing businesses to track phone calls and communicate with customers.
Why should you use PhoneWagon instead of WhatConverts? We have many powerful features for call tracking software and a modern business phone system, including:1. Local and Toll-free numbers2. Coverage in the US, Canada, and internationally3. Crystal-clear audio quality4. PPC integrations with Google Ads and Microsoft Ads (Bing)5. Landing page integrations with Unbounce6. CRM integrations with Salesforce, HubSpot, and others7. Call recording, IVR, call flows, whisper & greeting messages8. Dynamic number insertion9. We built our own telephony platform from the ground up10. Offline marketing attribution with static phone numbers11. Conversation intelligence with online & offline customer journey in one conversation thread12. iOS and Android mobile apps13. Browser-based and desktop apps14. Shared phone numbers15. API, webhooks, and Zapier
Don’t just take our word for it. Check out this verified review on G2 from a customer that switched to PhoneWagon:
Want to port your numbers from WhatConverts to PhoneWagon so you can keep the same phone numbers? Here’s how easy it is to port your number to PhoneWagon:1. Start by creating a PhoneWagon account.2. Fill out this 1-minute porting form.3. Tell us how you want your numbers configured using this spreadsheet.4. That’s it!Once you have filled these out, please email the completed forms to support@phonewagon.com, which will open a ticket and begin the process. We'll take it from there!A full break-down of exactly what happens can be found on our Porting Article here.
Ready to make the switch from WhatConverts? Start a free trial of PhoneWagon here.We’re also happy to answer any questions. Feel free to post your questions in the comments below. We read and respond to all comments or email us at support@phonewagon.com.PS – If you’re an agency and you are looking for a proven outbound sales script that has closed hundreds of paying agency clients, click the image below and download the script. I’ve personally used it hundreds of times and it’s the best one I’ve ever used.
This case study goes over how a power agency user of PhoneWagon is able to project volume for his clients and pass along that insight to his clients to help them know when they should add more staff.
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