I've always believed in doing things that are unscalable to win business.

We finally started working out of our office.

Gary Vaynerchuk says it best "live shitty for a few years so you can live great for a long time".

I usually rent out just a bedroom in my apartment.

We started designing our shirts so that we can have them printed and shipped before Techstars starts!

Techstars starts in a few days so I had the team come to my apartment to get some stuff done.

This past spring I decided that I was going to do daily vlogs as I built PhoneWagon and participated in Techstars.

I started PhoneWagon because I was personally frustrated by how difficult (and expensive) it was to set up call tracking.

We called every toy store in Calabasas because I wanted to send a toy wagon to a customer and get it hand delivered the same day I talked to her on the phone.

A few months ago I decided that I was going to put out daily videos of our journey building PhoneWagon.

In 2010 I worked for a company that sold phone calls to local businesses (think plumbers, chiropractors, electricians and other types of local businesses).

I published a post on Groove about doing things that don't scale to build lifelong customer relationships.